Save Up to 80%
Drastically reduce Total Cost of Ownership (TCO) compared to AWS's complex, pay-per-message model. Get predictable, transparent billing at scale.
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Introducing EMQX Enterprise 6.3: More Control, Stronger Security, and Long-Term Support → AWS IOT COREEMQX MIGRATION
Migrate from AWS IoT Core to EMQX and Save Up to 80%
Switch to EMQX, the leading AWS IoT Core Alternative: A source-available, multi-cloud Enterprise MQTT platform with no vendor lock-in. Get predictable costs, architectural freedom, and limitless scale for your IoT needs.
Trusted by Thousands of Global Brands
Why Switch from AWS IoT Core to EMQX?
Unlock true freedom, scale, and predictable costs for your next-generation IoT infrastructure.
Full MQTT 5.0 Compliance
Full compliance with the latest MQTT standard ensures future-proof connectivity and superior features like shared subscriptions and request/response patterns.
No Service Limits/Quotas
Unlike AWS, EMQX's dedicated clusters eliminate artificial throttling, device limits, or enforced quotas, providing true horizontal scaling capacity.
Multi-Cloud Freedom
Avoid being locked into a proprietary ecosystem. Deploy flexibly across AWS, Azure, GCP, or on-premise using our open, source-available core.
Escape the Hidden Costs of AWS IoT Core Pricing
Tired of navigating a maze of unpredictable fees and architectural constraints? See why enterprises are switching to EMQX for transparency and control.
AWS IoT Core Pain Points
Complex & Unpredictable Pricing
Costs are fragmented across connectivity, messages, rules, and shadows, making budgeting a guessing game and "bill shock" a constant risk.
Strategic Vendor Lock-In
Deep integration with the proprietary AWS ecosystem creates significant technical and financial barriers to migration, limiting your future flexibility.
Punitive Scaling Costs
Pay-as-you-go fees for every message and action escalate dramatically with high-volume workloads, penalizing you for scaling successfully.
Limited MQTT 5.0 Support
Incomplete standards support forces developers to build complex and costly workarounds for essential features like shared subscriptions.
The EMQX Cloud Advantage
Transparent & Simple Plans
Choose from a free-tier Serverless plan or a flat-rate Dedicated plan. Our Dedicated plans offer unlimited messages and rule executions.
Bring Your Own Cloud (BYOC)
Deploy a fully managed EMQX cluster in your own AWS, Azure, or GCP account. Use your existing cloud credits and consolidate billing.
All-Inclusive at Scale
Our Dedicated plans offer a fixed hourly rate that includes unlimited messages and rule executions. Scale your traffic without scaling your costs.
100% MQTT 5.0 Compliant
Leverage the full power of the most current IoT protocol without proprietary constraints or missing features. Innovate faster.
AWS IoT Core Pain Points
The EMQX Cloud Advantage
Complex & Unpredictable Pricing
Costs are fragmented across connectivity, messages, rules, and shadows, making budgeting a guessing game and "bill shock" a constant risk.
Transparent & Simple Plans
Choose from a free-tier Serverless plan or a flat-rate Dedicated plan. Our Dedicated plans offer unlimited messages and rule executions.
Strategic Vendor Lock-In
Deep integration with the proprietary AWS ecosystem creates significant technical and financial barriers to migration, limiting your future flexibility.
Bring Your Own Cloud (BYOC)
Deploy a fully managed EMQX cluster in your own AWS, Azure, or GCP account. Use your existing cloud credits and consolidate billing.
Punitive Scaling Costs
Pay-as-you-go fees for every message and action escalate dramatically with high-volume workloads, penalizing you for scaling successfully.
All-Inclusive at Scale
Our Dedicated plans offer a fixed hourly rate that includes unlimited messages and rule executions. Scale your traffic without scaling your costs.
Limited MQTT 5.0 Support
Incomplete standards support forces developers to build complex and costly workarounds for essential features like shared subscriptions.
100% MQTT 5.0 Compliant
Leverage the full power of the most current IoT protocol without proprietary constraints or missing features. Innovate faster.
Prove the Savings: Interactive TCO Calculator
Adjust your device metrics to see a real-time cost comparison and discover your potential monthly savings.
Number of IoT Devices10,000
1,000100,000
Messages per Device / Minute30
10120
Monthly Cost Comparison
AWS IoT Core$9,935
EMQX Cloud$3,898
Potential Monthly Savings:
$6,037
Savings Percentage
61%
Disclaimer: This is an estimate for comparison purposes. Actual costs may vary.
EMQX Advantages: Performance, Scale, and Control
We deliver the infrastructure that keeps pace with your most ambitious IoT projects.
Dedicated Architecture
Achieve maximum control, security, and TCO savings by deploying EMQX in dedicated clusters, avoiding the performance risk of multi-tenant environments.
Ultra-low Latency
EMQX's soft real-time architecture guarantees sub-millisecond end-to-end latency for mission-critical real-time applications, even under millions of concurrent connections.
Predictable Performance
The massive concurrent capacity allows EMQX to handle millions of connections and sustain high-throughput traffic without the throttling or cost spikes associated with multi-tenant clouds.
All-Inclusive Features
Get the integrated SQL rule engine and 50+ data integrations out-of-the-box. No hidden fees or extra charges for essential data routing capabilities.
Streamlined Administration
Manage via intuitive HTTP API, CLI, and Grafana-integrated dashboard. Enterprise options include audit logs, RBAC, and 24/7 support.
Edge Computing & IIoT
Leverage EMQX Edge and Neuron to collect and process industrial data (Modbus, OPC UA) locally, bridging the OT/IT gap seamlessly with centralized cloud brokers.
At a Glance: AWS IoT Core vs. EMQX Cloud
A side-by-side look at the key differences that impact your budget, architecture, and long-term strategy.
- AWS IoT CoreComparisonPricing ModelComplex, Metered per Message/Connection/Rule.Cost PredictabilityLow
Prone to "bill shock".
Vendor Lock-InHighDeeply integrated with proprietary AWS services.
Multi-Cloud SupportAWS only.Scalability (Max Connections)Limited, often requires sharding/manual scaling.LatencyVariable, higher at peak loads.IntegrationRules Engine (Additional Cost/Metered).SupportDocs and paid support; Free Tier for 12 months. - EMQX CloudComparisonPricing ModelSimple & Transparent (PAYG or flat-rate Dedicated).Cost PredictabilityHigh
Fixed-rate plans offer budget certainty.
Vendor Lock-InNoneOpen standards and source-available core.
Multi-Cloud SupportMulti-cloud (AWS, Azure, GCP), Hybrid, On-premise.Scalability (Max Connections)Millions of concurrent connections per cluster.LatencyGuaranteed Sub-millisecond latency (Erlang core).IntegrationBuilt-in SQL Rule Engine (Free, 50+ integrations).Support24/7 expert team; vibrant community for open-source.
EMQX: The Leader in Enterprise MQTT Broker
500M+
Connected Devices
25M+
Connected Vehicles
500K+
Cluster Deployments
1,500+
Global Customers
80+
Fortune 500 Clients
Trusted by the World's Leading Innovators
Join 1,500+ customers, including 80+ Fortune 500 companies, who rely on EMQX.
SAIC Volkswagen & Geely
EMQX powers the next-generation IoV platforms for leading automakers, connecting tens of millions of vehicles globally. The robust, scalable platform handles massive data loads for intelligent driving and smart manufacturing.
CSG Digital Grid Research Institute
Empowered a future-proof Smart Grid, overcoming challenges in connecting tens of millions of smart grid devices. EMQX provides the pervasive intelligence and reliable data distribution required for critical energy operations.
Global Leader in Smart Manufacturing
Built a unified IIoT platform for smart logistics and manufacturing, enabling real-time control, simplified device integration, and proactive equipment health management across complex smart factories.
Frequently Asked Questions
Get quick answers about migration, pricing, and EMQX technical capabilities.
By migrating your MQTT broker from AWS IoT Core to EMQX Cloud, enterprises can typically reduce their total cost of ownership (TCO) by up to 80%, especially for high-volume, mission-critical IoT deployments. EMQX offers simple, predictable flat-rate pricing for its Dedicated plans, unlike AWS's complex pay-per-message model.
Yes, EMQX is 100% compliant with the MQTT 5.0 standard. This ensures you can utilize advanced features like shared subscriptions, session expiry intervals, and reason codes, which often require complex workarounds in proprietary platforms like AWS IoT Core.
Absolutely. EMQX is an open-source core platform offering true multi-cloud flexibility. You can deploy EMQX in a fully managed way on AWS, Microsoft Azure, Google Cloud Platform (GCP), or run it self-hosted on any private cloud or on-premise infrastructure, completely eliminating vendor lock-in.
While no single "magic button" exists for full platform migration, EMQX provides extensive documentation and professional services to help you seamlessly transition your devices and data plane. Because both platforms use standard MQTT, the core device-side changes are minimal, primarily requiring a broker endpoint switch. Our team specializes in complex migration strategies, covering everything from authentication methods (X.509, custom auth) to data routing pipelines.
Ready to Break Free and Scale with Confidence?
Take control of your IoT infrastructure and your budget. Start building on a platform designed for performance, freedom, and predictable cost.