Save Up to 60%
Drastically reduce Total Cost of Ownership (TCO) compared to Azure's unit-based, metered model. Get predictable, transparent billing at scale.
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AZURE IOT HUBEMQX MIGRATION
Cut Your Azure IoT Hub Costs by Up to 60%
Switch to EMQX, the definitive Azure IoT Hub Alternative: an open-source, multi-cloud MQTT platform with no vendor lock-in. Escape Azure's costly tiers, complex Device Scaling Units (DSU), and architectural constraints for predictable Enterprise IoT scaling.
Trusted by Thousands of Global Brands
Why Switch from Azure IoT Hub to EMQX?
Unlock true freedom, scale, and predictable costs for your next-generation IoT infrastructure.
No Tier/Unit Limitations
Unlike DSU-based Azure tiers, EMQX offers genuine horizontal scaling. Eliminate artificial throttling or over-provisioning for peak loads.
100% MQTT 5.0
Full compliance with the latest MQTT standard ensures future-proof connectivity and superior features like shared subscriptions and request/response patterns.
No Vendor Lock-In
Avoid being locked into a proprietary ecosystem. Deploy flexibly across AWS, Azure, GCP, or on-premise using our open, source-available core.
Escape the Unit-Based Costs of Azure IoT Hub
Tired of navigating rigid Device Scaling Units and unexpected ingress/egress fees? Switch to EMQX for transparency and control.
Azure IoT Hub Pain Points
Rigid DSU-Based Scaling
Costs are locked to Device Scaling Units (DSUs), forcing you to over-provision capacity for peak loads, leaving expensive resources dormant during off-peak hours.
Cloud-Specific Vendor Lock-In
Deep integration with proprietary Azure services (e.g., Event Hubs, Stream Analytics) creates significant technical debt, making multi-cloud migration difficult.
High Ingress/Egress Fees
You are charged for every message that passes through the hub, leading to high, unpredictable costs, especially for high-volume, low-latency applications.
Feature Fragmentation
Core functionality is basic; advanced features like complex data routing, SQL rules, and enhanced security require integrating and paying for additional Azure services.
The EMQX Cloud Advantage
Transparent & Simple Plans
Choose from a free-tier Serverless plan or a flat-rate Dedicated plan. Our Dedicated plans offer unlimited messages and rule executions.
Bring Your Own Cloud (BYOC)
Deploy a fully managed EMQX cluster in your own AWS, Azure, or GCP account. Use your existing cloud credits and consolidate billing.
All-Inclusive at Scale
Our Dedicated plans offer a fixed hourly rate that includes unlimited messages and rule executions. Scale your traffic without scaling your costs.
100% MQTT 5.0 Compliant
Leverage the full power of the most current IoT protocol without proprietary constraints or missing features. Innovate faster.
Azure IoT Hub Pain Points
The EMQX Cloud Advantage
Rigid DSU-Based Scaling
Costs are locked to Device Scaling Units (DSUs), forcing you to over-provision capacity for peak loads, leaving expensive resources dormant during off-peak hours.
Transparent & Simple Plans
Choose from a free-tier Serverless plan or a flat-rate Dedicated plan. Our Dedicated plans offer unlimited messages and rule executions.
Cloud-Specific Vendor Lock-In
Deep integration with proprietary Azure services (e.g., Event Hubs, Stream Analytics) creates significant technical debt, making multi-cloud migration difficult.
Bring Your Own Cloud (BYOC)
Deploy a fully managed EMQX cluster in your own AWS, Azure, or GCP account. Use your existing cloud credits and consolidate billing.
High Ingress/Egress Fees
You are charged for every message that passes through the hub, leading to high, unpredictable costs, especially for high-volume, low-latency applications.
All-Inclusive at Scale
Our Dedicated plans offer a fixed hourly rate that includes unlimited messages and rule executions. Scale your traffic without scaling your costs.
Feature Fragmentation
Core functionality is basic; advanced features like complex data routing, SQL rules, and enhanced security require integrating and paying for additional Azure services.
100% MQTT 5.0 Compliant
Leverage the full power of the most current IoT protocol without proprietary constraints or missing features. Innovate faster.
Prove the Savings: Interactive TCO Calculator
Adjust your device metrics to see a real-time cost comparison and discover your potential monthly savings.
Number of IoT Devices10,000
1,000100,000
Messages per Device / Minute30
10120
Monthly Cost Comparison
Azure IoT Hub$5,001
EMQX Cloud$3,898
Potential Monthly Savings:
$1,102
Savings Percentage
22%
Disclaimer: This is an estimate for comparison purposes. Actual costs may vary.
EMQX Advantages: Performance, Scale, and Control
We deliver the infrastructure that keeps pace with your most ambitious IoT projects.
Dedicated Architecture
Achieve maximum control, security, and TCO savings by deploying EMQX in dedicated clusters, avoiding the performance risk of multi-tenant environments.
Ultra-low Latency
EMQX's soft real-time architecture guarantees sub-millisecond end-to-end latency for mission-critical real-time applications, even under millions of concurrent connections.
Predictable Performance
EMQX's high-speed Erlang architecture handles millions of concurrent connections and guarantees ultra-low, predictable latency under extreme load.
All-Inclusive Features
Get the integrated SQL rule engine and 50+ data integrations out-of-the-box. No hidden fees or extra charges for essential data routing capabilities.
Streamlined Administration
Manage via intuitive HTTP API, CLI, and Grafana-integrated dashboard. Enterprise options include audit logs, RBAC, and 24/7 support.
Edge Computing & IIoT
Leverage EMQX Edge and Neuron to collect and process industrial data (Modbus, OPC UA) locally, bridging the OT/IT gap seamlessly with centralized cloud brokers.
At a Glance: Azure IoT Hub vs. EMQX Cloud
A side-by-side look at the key differences that impact your budget, architecture, and long-term strategy.
- Azure IoT HubComparisonPricing ModelUnit-based (DSU) Tiers, metered per message block.Cost PredictabilityLow
Cost depends on DSU usage and message overage.
Vendor Lock-InHighDeeply integrated with proprietary Azure services.
Multi-Cloud SupportAzure only.Scalability (Max Connections)Tied to DSU limit (e.g., 6k msg/sec per DSU).LatencyVariable, dependent on DSU utilization and tier.Integration EngineMessage Routing (Requires other Azure services).SupportDocs and paid support; Community dependent. - EMQX CloudComparisonPricing ModelSimple & Transparent (PAYG or flat-rate Dedicated).Cost PredictabilityHigh
Fixed-rate plans offer budget certainty.
Vendor Lock-InNoneOpen standards and source-available core.
Multi-Cloud SupportMulti-cloud (AWS, Azure, GCP), Hybrid, On-premise.Scalability (Max Connections)Millions of concurrent connections per cluster.LatencyGuaranteed Sub-millisecond latency (Erlang core).Integration EngineBuilt-in SQL Rule Engine (Free, 50+ integrations).Support24/7 expert team; vibrant community for open-source.
EMQX: The Leader in Enterprise MQTT Broker
500M+
Connected Devices
25M+
Connected Vehicles
500K+
Cluster Deployments
1,500+
Global Customers
80+
Fortune 500 Clients
Trusted by the World's Leading Innovators
Join 1,500+ customers, including 80+ Fortune 500 companies, who rely on EMQX.
SAIC Volkswagen & Geely
EMQX powers the next-generation IoV platforms for leading automakers, connecting tens of millions of vehicles globally. The robust, scalable platform handles massive data loads for intelligent driving and smart manufacturing.
CSG Digital Grid Research Institute
Empowered a future-proof Smart Grid, overcoming challenges in connecting tens of millions of smart grid devices. EMQX provides the pervasive intelligence and reliable data distribution required for critical energy operations.
Global Leader in Smart Manufacturing
Built a unified IIoT platform for smart logistics and manufacturing, enabling real-time control, simplified device integration, and proactive equipment health management across complex smart factories.
Frequently Asked Questions
Get quick answers about migration, pricing, and EMQX technical capabilities.
By migrating your IoT connectivity solution from Azure IoT Hub to EMQX Cloud, enterprises often realize cost reductions of up to 60%. This saving is primarily due to EMQX's transparent, flat-rate Dedicated plans, which eliminate the unpredictable overage fees and rigid Device Scaling Unit (DSU) costs associated with Azure's metering system.
EMQX eliminates the concept of Device Scaling Units (DSU) entirely in its Dedicated plans. Instead of forcing customers to over-provision based on rigid tiers, EMQX provides dedicated cluster resources (CPU, Memory, Network) tailored to handle millions of connections and unlimited message throughput, offering far greater performance predictability and efficiency.
Yes. While EMQX provides its own powerful, built-in SQL rule engine for data routing and transformation, it offers robust, native integration with the Azure ecosystem. You can easily connect EMQX to services like Azure Event Hubs, Azure Cosmos DB, Azure Storage, and more, allowing you to leverage your existing Azure data pipeline infrastructure while using EMQX as the high-performance MQTT broker.
Absolutely. EMQX is 100% compliant with the MQTT 5.0 standard. Unlike cloud-proprietary solutions that may offer partial or non-standard support, EMQX ensures you can utilize advanced features like shared subscriptions, session expiry intervals, and request/response patterns without complex workarounds.
Ready to Break Free and Scale with Confidence?
Take control of your IoT infrastructure and your budget. Start building on a platform designed for performance, freedom, and predictable cost.