New
EMQX 6.1.0 Released: Replayable MQTT Streams and Advanced Multi-Tenancy →
AZURE IOT HUBEMQX MIGRATION

Cut Your Azure IoT Hub Costs by Up to 60%

Switch to EMQX, the definitive Azure IoT Hub Alternative: an open-source, multi-cloud MQTT platform with no vendor lock-in. Escape Azure's costly tiers, complex Device Scaling Units (DSU), and architectural constraints for predictable Enterprise IoT scaling.

Trusted by Thousands of Global Brands
tsmc
foxconn
shell
hewlett-packard
cisco
ericsson
verifone
lucid
bmw
gm
geely
vw
scania
zeekr
skoda
xiaomi
tsmc
foxconn
shell
hewlett-packard
cisco
ericsson
verifone
lucid
bmw
gm
geely
vw
scania
zeekr
skoda
xiaomi
tsmc
foxconn
shell
hewlett-packard
cisco
ericsson
verifone
lucid
bmw
gm
geely
vw
scania
zeekr
skoda
xiaomi
tsmc
foxconn
shell
hewlett-packard
cisco
ericsson
verifone
lucid
bmw
gm
geely
vw
scania
zeekr
skoda
xiaomi

Why Switch from Azure IoT Hub to EMQX?

Unlock true freedom, scale, and predictable costs for your next-generation IoT infrastructure.

Save Up to 60%
Drastically reduce Total Cost of Ownership (TCO) compared to Azure's unit-based, metered model. Get predictable, transparent billing at scale.
No Tier/Unit Limitations
Unlike DSU-based Azure tiers, EMQX offers genuine horizontal scaling. Eliminate artificial throttling or over-provisioning for peak loads.
100% MQTT 5.0
Full compliance with the latest MQTT standard ensures future-proof connectivity and superior features like shared subscriptions and request/response patterns.
No Vendor Lock-In
Avoid being locked into a proprietary ecosystem. Deploy flexibly across AWS, Azure, GCP, or on-premise using our open, source-available core.

Escape the Unit-Based Costs of Azure IoT Hub

Tired of navigating rigid Device Scaling Units and unexpected ingress/egress fees? Switch to EMQX for transparency and control.

Azure IoT Hub Pain Points

Rigid DSU-Based Scaling

Costs are locked to Device Scaling Units (DSUs), forcing you to over-provision capacity for peak loads, leaving expensive resources dormant during off-peak hours.

Cloud-Specific Vendor Lock-In

Deep integration with proprietary Azure services (e.g., Event Hubs, Stream Analytics) creates significant technical debt, making multi-cloud migration difficult.

High Ingress/Egress Fees

You are charged for every message that passes through the hub, leading to high, unpredictable costs, especially for high-volume, low-latency applications.

Feature Fragmentation

Core functionality is basic; advanced features like complex data routing, SQL rules, and enhanced security require integrating and paying for additional Azure services.

The EMQX Cloud Advantage

Transparent & Simple Plans

Choose from a free-tier Serverless plan or a flat-rate Dedicated plan. Our Dedicated plans offer unlimited messages and rule executions.

Bring Your Own Cloud (BYOC)

Deploy a fully managed EMQX cluster in your own AWS, Azure, or GCP account. Use your existing cloud credits and consolidate billing.

All-Inclusive at Scale

Our Dedicated plans offer a fixed hourly rate that includes unlimited messages and rule executions. Scale your traffic without scaling your costs.

100% MQTT 5.0 Compliant

Leverage the full power of the most current IoT protocol without proprietary constraints or missing features. Innovate faster.

Prove the Savings: Interactive TCO Calculator

Adjust your device metrics to see a real-time cost comparison and discover your potential monthly savings.

10,000
1,000100,000
30
10120

Monthly Cost Comparison

Azure IoT Hub
$5,001
EMQX Cloud
$3,898

Potential Monthly Savings:

$1,102 (22%)

Disclaimer: This is an estimate for comparison purposes. Actual costs may vary.

Schedule a Consultation to Validate These Costs

EMQX Advantages: Performance, Scale, and Control

We deliver the infrastructure that keeps pace with your most ambitious IoT projects.

Dedicated Architecture
Achieve maximum control, security, and TCO savings by deploying EMQX in dedicated clusters, avoiding the performance risk of multi-tenant environments.
Ultra-low Latency
EMQX's soft real-time architecture guarantees sub-millisecond end-to-end latency for mission-critical real-time applications, even under millions of concurrent connections.
Predictable Performance
EMQX's high-speed Erlang architecture handles millions of concurrent connections and guarantees ultra-low, predictable latency under extreme load.
All-Inclusive Features
Get the integrated SQL rule engine and 50+ data integrations out-of-the-box. No hidden fees or extra charges for essential data routing capabilities.
Streamlined Administration
Manage via intuitive HTTP API, CLI, and Grafana-integrated dashboard. Enterprise options include audit logs, RBAC, and 24/7 support.
Edge Computing & IIoT
Leverage EMQX Edge and Neuron to collect and process industrial data (Modbus, OPC UA) locally, bridging the OT/IT gap seamlessly with centralized cloud brokers.

At a Glance: Azure IoT Hub vs. EMQX Cloud

A side-by-side look at the key differences that impact your budget, architecture, and long-term strategy.

  • Azure IoT Hub
    Comparison
    Pricing Model
    Unit-based (DSU) Tiers, metered per message block.
    Cost Predictability
    Low

    Cost depends on DSU usage and message overage.

    Vendor Lock-In
    High

    Deeply integrated with proprietary Azure services.

    Multi-Cloud Support
    Azure only.
    Scalability (Max Connections)
    Tied to DSU limit (e.g., 6k msg/sec per DSU).
    Latency
    Variable, dependent on DSU utilization and tier.
    Integration Engine
    Message Routing (Requires other Azure services).
    Support
    Docs and paid support; Community dependent.
  • EMQX Cloud
    Comparison
    Pricing Model
    Simple & Transparent (PAYG or flat-rate Dedicated).
    Cost Predictability
    High

    Fixed-rate plans offer budget certainty.

    Vendor Lock-In
    None

    Open standards and source-available core.

    Multi-Cloud Support
    Multi-cloud (AWS, Azure, GCP), Hybrid, On-premise.
    Scalability (Max Connections)
    Millions of concurrent connections per cluster.
    Latency
    Guaranteed Sub-millisecond latency (Erlang core).
    Integration Engine
    Built-in SQL Rule Engine (Free, 50+ integrations).
    Support
    24/7 expert team; vibrant community for open-source.

EMQX: The Leader in Enterprise MQTT Broker

250M+

Connected Devices

20M+

Connected Vehicles

400K+

Cluster Deployments

1,000+

Global Customers

75+

Fortune 500 Clients

Trusted by the World's Leading Innovators

Join 1,000+ customers, including 75+ Fortune 500 companies, who rely on EMQX.

Automotive

SAIC Volkswagen & Geely

EMQX powers the next-generation IoV platforms for leading automakers, connecting tens of millions of vehicles globally. The robust, scalable platform handles massive data loads for intelligent driving and smart manufacturing.

Energy & Utilities

CSG Digital Grid Research Institute

Empowered a future-proof Smart Grid, overcoming challenges in connecting tens of millions of smart grid devices. EMQX provides the pervasive intelligence and reliable data distribution required for critical energy operations.

Industrial IoT (IIoT)

Global Leader in Smart Manufacturing

Built a unified IIoT platform for smart logistics and manufacturing, enabling real-time control, simplified device integration, and proactive equipment health management across complex smart factories.

Frequently Asked Questions

Get quick answers about migration, pricing, and EMQX technical capabilities.

Ready to Break Free and Scale with Confidence?

Take control of your IoT infrastructure and your budget. Start building on a platform designed for performance, freedom, and predictable cost.