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Digitalization of new retail

New technologies, such as IoT, big data, and AI, are intensely used, from facility management to buyer behavior tracking and supply chain management. Every link in the retail business is connected. Getting the data value through digitalization is the key to intelligent retail.

Reformation in the retail model

In recent years, the retail business is changed thoroughly: business moving from offline to online, exploding of E-payment, better cleanliness and hygiene, less densely populated shopping areas. Smart retail is the response to these changes.

Cost reduction and efficiency increase

A growing retail business means more devices and systems are connected and more data are generated. Smart retail applications manage massive equipment in stores and warehouses, collect and process the data from the equipment in a unified way, so that the data can be better used, thereby reducing costs and improving efficiency.


Securely connecting massive devices

EMQ supports authentication via an internal or external DB, certificates, and third-party platforms. It also supports TLS/DTL encrypted transmission and bi-directional certificate authentication. EMQ protects access and provides complete data security. EMQ is massively extensible; it can connect millions of devices, ensuring the unified access and management of many devices at the store.

Securely connecting massive devices

Flexible, low-code integration

Retail business involves product design and development, store space management, product display, warehouse, service, marketing, supply chain, and much more. EMQ’s SQL-based rule engine and stream processing allow the users to integrate their applications with DBs, Kafka, and other third-party systems, making rapid application integration and business innovation easier.

Flexible, low-code integration

One-stop IoT data processing

The timeliness of data is one of the important characteristics of the retail business. EMQ's IoT infrastructure software processes IoT data in one-stop. It supports efficient storage and management of large-scale streaming data, and performs complex real-time analysis on dynamically changing data streams. This helps enterprises quickly develop applications and obtain customer insights to ensure a leading competitive advantage.

One-stop IoT data processing


End-to-end IoT infrastructure platform

EMQ uses standardized or proprietary IoT protocols to connect diverse devices in the retail business. EMQ’s IoT infrastructure software features multi-protocol support, multi-operating system support, soft real-time, low-latency, and high scalability. It realizes the connection, collection, transmission, processing, and analysis at the store-end and in a centralized location.

Adapt to different terminal equipment

EMQ has the ability to adapt to different types of store-side devices, whether it is an Android-based mobile device or a Windows-based cashier device. EMQ's powerful terminal equipment adaptation capability can assist retail enterprises in achieving unified access and data collection of store-side equipment with zero transformation cost.

Edge-cloud collaboration

EMQ's cloud-side collaborative management capability enables unified access and management of a large number of store-side devices. It provides insights of device operation status, life cycle, availability assessment, and security. Unified device management framework with IoT edge-cloud collaboration improves the quality and efficiency of operation and maintenance, and reduces the operation cost.