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EMQX Cloud Announcing Serverless MQTT Service: Deploy in 5 Seconds and Pay as You Go

EMQX Cloud Team
Feb 15, 2023
EMQX Cloud Announcing Serverless MQTT Service: Deploy in 5 Seconds and Pay as You Go

EMQ now officially launches its serverless MQTT service, the EMQX Cloud Serverless (Beta). Based on the innovative multi-tenant technology, EMQX Cloud Serverless provides users with the blazing-fast deployment of MQTT services in just 5 seconds without concerns about server infrastructure management or resource allocation when service scales.

EMQX Cloud Serverless features seamless and automatic scaling to meet business demands and offers a convenient pay-as-you-go pricing model. Moreover, it offers a forever free monthly package of 1 million session minutes per month, equivalent to about 23 devices online for a month, making it the ideal choice for projects under development and testing.

EMQX Cloud, as a fully managed MQTT service for IoT that is trusted by over 300 customers worldwide, eliminates the need for in-house infrastructure management and maintenance, allowing users from various industries to effortlessly utilize fully managed MQTT cloud services. The launch of EMQX Cloud Serverless streamlines the utilization of MQTT messaging services, catering to the demands of small and medium-sized businesses and independent developers. As a result, users can now drive IoT business innovation with greater ease and speed.

EMQX Cloud Serverless Beta-testing version is now open for free trials on the EMQX Cloud website, starting today until March 31, 2023.

Serverless MQTT Service Based on a Multi-Tenant Architecture

As cloud computing evolves, serverless is emerging as a leading trend and the future of cloud technology. EMQX Cloud Serverless, as a serverless MQTT service, provides a cutting-edge solution for fully automated construction, deployment, and scaling of MQTT services. Users can eliminate the need to manage deployment and maintenance, and instead focus all their efforts on IoT-powered business logic and product development.

Lightning-Fast Deployment in Just 5 Seconds

EMQX Cloud Serverless leverages a clustered multi-tenancy architecture, as opposed to traditional single-tenant clusters. This innovative approach allows for efficient utilization of service capacity through sharing across multiple tenants while maintaining complete isolation of each tenant's data and communication for maximum security. Moreover, well-planned configuration and limiting ensure that the high concurrency of any one tenant does not negatively impact the performance of others.

With its multi-tenant architecture, EMQX Cloud Serverless enables swift and efficient sharing of the created cluster, reducing the time required for cluster deployment creation. In just 5 seconds, developers can establish a secure, reliable, and fully functional MQTT service.

Auto Scaling

The serverless approach emphasizes the "No Server" aspect for users, meaning that cloud vendors take care of the servers, so users can focus solely on their business without being concerned with the resources and scaling.

EMQX Cloud Serverless offers a streamlined and convenient solution for developers with its automated MQTT services. Its fully managed model reduces deployment and maintenance costs for users, and its intelligent, self-scaling capabilities make it possible to smoothly respond to fluctuating business demands, leading to a significant decrease in the total cost.

Cost-Effective, Pay-As-You-Go

EMQX Cloud Serverless provides an economical option for IoT app development with its pay-as-you-go model. It calculates usage based on the number of connected devices and online time. With a complimentary monthly credit of 1M minutes, equivalent to about 23 devices online for a month, projects with limited device usage can enjoy the service at a minimal cost. This adaptable pricing model also helps users save costs in situations where device numbers and traffic vary due to business changes.

In addition, EMQX Cloud Serverless offers enhanced user-friendliness with its ability to dynamically support up to 1000 devices concurrently, making it an ideal solution for users with a low volume of devices.

For a typical scenario with 20-30 devices and normal message frequency and size, the cost is negligible, saving users from the expenses of infrastructure software. As the business grows and the number of devices increases, the service can effortlessly scale, eliminating the need for infrastructure migration and reducing overall costs.

For more prices of business scenarios, please go to https://www.emqx.com/en/cloud/pricing

Now experience the power and ease of EMQX Cloud Serverless with our limited-time beta-testing free trial! From now until March 31, 2023, you can test our fully-functional service, with a limit of 100 devices.

Getting Started with EMQX Cloud Serverless

You can register for an account on the EMQX Cloud website. Log in to the EMQX Cloud console and select Serverless Beta.

EMQX Cloud MQTT Serverless

Currently, the Serverless Beta version is only available for deployment in the AWS (Virginia) region and is limited to a maximum of 100 devices.

The Serverless Beta version is completely free until March 31, 2023. After that, you can enjoy seamless connectivity with pricing of $2/million session minutes and $0.15/GB.

MQTT Serverless Pricing

With just one click of the "Deploy" button, the Serverless version will be deployed in a matter of about 5 seconds, providing you with a fully functional MQTT server instantly.

The Deployment Overview page displays real-time information on the current number of connections, upstream and downstream TPS, time and traffic usage, as well as the IP address and port number.

MQTT Serverless Deployment Overview Page

Please refer to the product documentation for a complete list of features and instructions: EMQX Cloud Help Center.

For an in-depth comparison of the features offered by the Serverless Editon and the Dedicated Edition, please refer to: https://www.emqx.com/en/cloud/pricing.


EMQX Cloud is committed to offering convenient IoT MQTT cloud services to users across diverse industries and sizes. With the release of the Serverless Editon, an even wider range of users can experience the convenience that EMQX Cloud provides. Whether you're a large enterprise or a start-up, you can rely on the stable and dependable data infrastructure services provided by EMQX Cloud to power your IoT business innovation.

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